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Projects
Three kinds of engagement, one way of working.
The sector changes. The method doesn't. Whether it's a first release with six weeks of runway or a licensing regime with a statute behind it, the work is to find out what actually happens, then design something buildable.
How to start
Bring the ugly version. A deadline you don't believe, an app that demos well and converts badly, a service generating more complaints than applications, a program everyone agrees needs redesign, and nobody can picture. The first conversation costs nothing and often ends with a useful answer either way.
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